
Better, Faster & Smarter Oh MY!
Just finished watching DoubleClick Live Stream where Paul Muret, VP at Google and Kristen O'Hara, CMO at Time Warner Inc. gave us some insights into their partnership and how they gather data to provide better user experience with speed and across every screen, starting with mobile. If you haven't already watched it then here is your chance to do so: DoubleClick provides an integrated platform for all digital media needs. It is owned by Google, therefore the interface allows

A Lesson in PMS
I was the only female sitting across a large conference room table recently, I didn't know it but I was about to give a lesson on PMS. I began to present one of my projects and explained how it was being done in one PMS color. (In my corner of the world PMS stands for Pantone Matching System.) In order to address the confused looks I continued to clarify that PMS is a spot color system used to manage and control color accuracy in the printing process. A quiet laughter ensued