Just finished watching DoubleClick Live Stream where Paul Muret, VP at Google and Kristen O'Hara, CMO at Time Warner Inc. gave us some insights into their partnership and how they gather data to provide better user experience with speed and across every screen, starting with mobile. If you haven't already watched it then here is your chance to do so:
DoubleClick provides an integrated platform for all digital media needs. It is owned by Google, therefore the interface allows seamless experience. It's all about the Programmatic Revolution and how technology is transforming everything around us including marketing and UX (User Experience).